When planning an upward move, everyone looks for more room in their new home, with greater amenities and accessibility to work and shopping. Perhaps even more importantly, people are happiest when they live in an area where they can establish lasting social connections.
Families want to live in a community of people that interact, not just exist in an attractive subdivision. This means finding a home in a neighbourhood that has abundant public spaces, access to green space and recreational facilities for the whole family.